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Privacy Policy

1. Introduction

fyngoods (referred to as “we”, “us”, or “our”) operates the fyngoods.com website and related services (collectively, the “Service”). We are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit or use our Service, and outlines your rights regarding such information.

This policy applies to all users of the Service, including customers in Southeast Asia, Europe, the United States, and other regions. By using our Service, you consent to the collection and use of your information in accordance with this policy.

2. Information We Collect

We collect the following categories of personal information to provide, improve, and personalize our Service:

2.1 Information You Provide Directly

Account Information: Name, email address, password, phone number, and shipping/billing address when you create an account or place an order.
Order & Transaction Data: Payment details (processed securely via third-party payment gateways), purchase history, order preferences, and delivery instructions.
Customer Support: Information you provide when contacting our support team, such as inquiries, feedback, and complaint details.
Marketing Communications: If you opt in, we may collect your preferences for receiving newsletters, promotions, and product updates.

2.2 Information Collected Automatically

Device & Usage Data: IP address, browser type, operating system, device identifiers, pages viewed, time spent, referral URLs, and other usage statistics.
Location Data: General geographic location (derived from IP address) for service optimization and regional compliance.
Cookies & Similar Technologies: We use cookies to enhance your browsing experience, remember preferences, and analyze traffic. You may manage cookie preferences through your browser settings.

2.3 Information from Third Parties

Payment Processors: Transaction and payment verification data from authorized payment gateways (e.g., PayPal, Stripe, 2Checkout).
Shipping Partners: Delivery status and tracking information from logistics providers.
Social Media: If you log in via social media accounts, we may receive limited profile information (subject to your settings on those platforms).

3. How We Use Your Information

We use your personal information for the following legitimate purposes:

Fulfillment of Orders: Process payments, ship products, send order confirmations, and provide delivery updates.
Account Management: Create and maintain your account, verify your identity, and manage your preferences.
Customer Service: Respond to inquiries, resolve issues, and improve support quality.
Service Improvement: Analyze usage data to enhance website functionality, product offerings, and user experience.
Marketing & Personalization: Send promotional communications (only with your explicit opt-in) and personalize product recommendations.
Legal Compliance: Comply with applicable laws, regulations, tax obligations, and legal processes.
Security & Fraud Prevention: Detect and prevent fraudulent activities, unauthorized access, and other illegal acts.

4. Legal Bases for Processing (GDPR & PDPA Compliance)

For users in the European Economic Area (EEA) and Singapore, we process your personal data based on:

Consent: When you have given explicit, freely given, specific, and informed consent (e.g., for marketing communications).
Contract Performance: Necessary to fulfill your orders and provide the services you requestEuropean Data Protection Board.
Legal Obligation: To comply with laws, regulations, or legal requests.
Legitimate Interests: For business operations, security, and service improvement, provided such interests do not override your fundamental rights.

5. Sharing of Your Information

We may share your personal information with the following third parties, only as necessary and in compliance with applicable laws:

5.1 Service Providers

Payment Processors: To securely process transactions (we do not store full payment card details).
Logistics & Shipping Companies: To deliver your orders and provide tracking information.
Cloud Hosting & IT Services: For secure data storage, website hosting, and technical support.
Analytics & Marketing Tools: To analyze website traffic and manage marketing campaigns (with your consent).

5.2 Legal & Regulatory Authorities

We may disclose your information if required by law, court order, or governmental request, or to protect our rights, property, or safety, and that of others.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to applicable privacy laws.

We do not sell your personal information to third parties for commercial purposes.

6. International Data Transfers

Your personal information may be transferred to and processed in countries outside your region, including but not limited to the People’s Republic of China, the European Union, the United States, and Southeast Asian jurisdictions. We ensure such transfers comply with applicable laws (e.g., GDPR Standard Contractual Clauses, PDPA requirements) and implement appropriate safeguards to protect your data.

7. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption of data in transit and at rest.
Secure server infrastructure and access controls.
Regular security audits and vulnerability assessments.
Employee training on data protection practices.

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but strive to maintain the highest standards.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Retention periods vary by data type:

Order & Transaction Data: Retained for 7 years after order completion (to comply with tax and legal obligations).
Account Data: Retained until you close your account, plus a reasonable period for legal and operational needs.
Marketing Data: Retained until you opt out or withdraw consent.

9. Your Rights (GDPR, CCPA, PDPA)

Depending on your location, you may have the following rights regarding your personal information:

9.1 Access & Correction

You may request access to, or correction of, your personal information held by us.

9.2 Deletion (“Right to be Forgotten”)

You may request the deletion of your personal information, subject to legal exceptions.

9.3 Data Portability

You may request a copy of your personal data in a structured, machine-readable format.

9.4 Restriction of Processing

You may request that we restrict processing of your data under certain circumstances.

9.5 Objection to Processing

You may object to processing based on legitimate interests or direct marketing.

9.6 Withdraw Consent

You may withdraw your consent at any time (where processing is based on consent), without affecting the lawfulness of processing prior to withdrawal.

9.7 Opt-Out of Marketing

You may unsubscribe from marketing communications at any time via the link in our emails or by contacting us.

To exercise these rights, please contact us at privacy@fyngoods.com. We will respond to valid requests within the timeframe required by applicable law (e.g., 30 days under GDPR).

10. Children’s Privacy

Our Service is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it immediately.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of the Service after such changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

fyngoods

Email: admin@fyngoods.com